Client:
DreamyDC
DC's Premiere Cannabis Delivery Service

Objective:
Execute a full-scale brand transformation for DreamyDC in parallel with a viral content strategy designed to drive massive organic reach. While our creative campaigns brought in millions of targeted views across Instagram and TikTok, the rebrand was carefully designed to capture that attention and convert it — turning passive scrollers into engaged, paying customers. From logo to landing page, every visual and verbal element was optimized to support conversion at scale.

Results:
- Reached 4.4M+ total views in 90 days, with 99.6% from non-followers, proving mass organic visibility.
- Drove 703,000+ interactions and over 360,000 account engagements, primarily via Reels.
- Generated 2.5M+ organic views and 300K+ interactions in June alone.
- Delivered an estimated 21+ new customers per month through organic social, totaling $25K+ in annual recurring revenue.
- Achieved a 31% conversion rate on tracked Instagram sign-ups during peak periods.
- Built a rebranded experience that helped convert top-of-funnel attention into loyal buyers — all without paid spend.


"Leighton and his crew are fantastic. They were able to develop a clear cut strategy to us that made sense and catered to our specific needs rather than give us a generic plan like the other companies we worked with in the past. We were very glad that they were able to work with us on pricing without compromising on the attention given to each individual product. Working closely with Leighton made us feel like we were cared about rather than being pushed to a project manager with lots of clients that didn't intimately know our needs."
Ryan Ha
Co-Owner