Relva

Objective:

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Reposition RELVA as an editorial-style dispensary through a complete rebrand rooted in storytelling, taste, and trust. From visual identity to tone of voice, our goal was to create a brand that feels less like retail and more like a curated media platform — where culture, cannabis, and content seamlessly intersect.

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Results:

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• Delivered a full rebrand that positioned RELVA as a design-forward, editorial cannabis destination — setting them apart in a crowded retail landscape.

• Established a visual identity and content system flexible enough for both in-store storytelling and social virality.

• Built a creative foundation that now drives consistent Instagram traction, improved post saves, and deeper engagement from target audiences.

• Set the stage for scalable growth, with future campaigns focused on thought leadership, product features, and IRL brand affinity.

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